Licensing allows businesses to monetize their intellectual property and generate revenue from it. By licensing your brand, it can generate revenue from royalties, licensing fees, or sales of branded products without directly managing these ventures. This means that your ideas can earn money, even when you're not directly involved in the process. 

Trademarks are a way of protecting your business and your brand. An important consideration is what would happen if someone else’s marketing looks suspiciously similar to yours. How would this impact your business?

Effective licensing can help your brand or your creative work reach more customers, make more revenue, and get more recognition. As a creator and business owner, Intellectual property (IP) licensing allows you to reach broader markets while staying focused on your main calling!